People today are overwhelmed with choices, and often unsure about where to find verified, unbiased information. There are more than 30 million businesses in North America alone, and hundreds of thousands of sites around the world where people shop online. There are thousands of free and subscription websites that offer a range of information, including reviews, reports, directories and listings. Better Business Bureau is the one place where you can find it all.
Founded in 1928, BBB Serving Connecticut is an unbiased non-profit organization that sets and upholds high standards for fair and honest business behavior.
BBB helps consumers make smart decisions, and is evolving to meet fast-changing marketplace needs and technology. We help you find businesses, brands and charities you can trust, offer objective advice and a wide range of education on topics affecting marketplace trust.
Our purpose joining with BBB is based in five principles.
- BBB sets standards for ethical business behavior and monitors compliance. Almost 400,000 Accredited Businesses meet and commit to our high standards.
- BBB helps consumers identify trustworthy businesses, and those that are not, through more than 4 million BBB Business Reviews.
- BBB sets standards for and evaluates thousands of advertisements each year to ensure that people can trust what advertisers say.
- BBB also establishes standards for and evaluates the practices of thousands of charities so that donors know where their money is going.
- BBB coaches businesses on ethical behavior and how to build stronger, more trusting relationships with their customers.
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